A great website can help you build brand awareness and attract customers—but a bad website can turn off visitors and current customers. Improve your company’s website by avoiding these five mistakes.
1. Keyword stuffing.
There is such a thing as too much of a good thing—especially when it comes to search engine optimization (SEO). Not only can keyword stuffing, the act of repeated keyword use to improve a website’s ranking for a search term, create a bad experience for your website visitors and customers—it can actually hurt your website’s rankings in search engines like Google.
2. A slow or unresponsive website.
There’s nothing worse than a website that fails to load or that loads slowly. Make every second count for your website visitors! If your website is loading slowly, you may want to look at your website’s hosting platform. But first, there are some easy fixes you can try, such as:
- Compressing and optimizing photo sizes for online use.
- Embedding video links instead of uploading them to your website.
- Reducing website redirects.
3. Hard-to-find contact information.
Are you making it hard for customers to find your contact information on your website? Make it easy for website visitors and current customers to reach your business. You don’t want to lose customers—or their trust—by failing to include transparent contact information. Your information should be easily found across your website and all its pages. And it should go without saying: Make sure your phone and email response times are as fast as possible.
4. Missing CTAs.
A missed call to action (CTA) is a missed opportunity to convert a customer. Each page of your website should reiterate why customers should choose you and invite them to either buy your product, sign up for your newsletter, follow you on social media, etc. Some CTA tips:
- Make sure your CTA is tailored to the page’s content. Be specific!
- Make sure your CTA is clear and enticing.
- Include a CTA above the fold (readers should see it when they arrive at your page and before they scroll down).
5. Not using website analytics.
Finally, how are website visitors and customers finding and using your website? What pages get the most and least traffic? Track your website’s analytics so you can make informed decisions for your website and business.
Now that you have a great website, make the most of it! Increase your brand reach across channels and drive traffic to your website through advertising with Hardware Retailing. Learn why there may never be a better time to reach retailers than today.
